Concurrent Events
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E-talk - Digital Navigation Empowering the Home Industry's Journey Abroad
Date and Time: 29 May 9:30-12:00
Location: 5.1B15
Language: Chinese
As the domestic home furnishing industry develops, an increasingnumber of Chinese brands are expanding overseas, facing newmarket environments and challenges. To enhance the internationalcompetitiveness of these brands through digitalization, YIER FLOORSasia is collaborating with Googlelto host the "Digital NavigationEmpowering the Home lndustry's Journey Abroad" forum.lnaddition, the forum will offer multi-angle insights from platformsand distributors, discussing the trends of Chinese home furnishingbrands going global and assisting them in developing more effectiveinternational strategies.